Green B.E.A.N. Delivery is fighting our fast food culture by making nutrition even more convenient than a value meal.
It’s easy to excuse shameless bouts of drive-thru dining by the obvious convenience fast food chains provide. In our hectic culture that so deeply values instant gratification, dollar menu items too often take the place of healthy, natural sustenance we know we should be filling up on.
Green B.E.A.N. Delivery is obliterating those excuses, however, by making nutrition even more convenient than a value meal.
The company’s mission is to spread healthy eating habits to families everywhere, one doorstep at a time. Founded in Indianapolis in 2007 by husband-and-wife team Matt Ewer and Elizabeth Blessing, this family business is growing rapidly, serving local, organic produce and groceries to 10,000 households in the Tri-state area.
“We just felt like if we could make it easy for people to do that, they would opt to make that positive choice,” Ewer says. “So online ordering, online customization, all those things came along with it, and how could you get any easier than home delivery?”
That’s a tough point to argue because filling up on healthy groceries doesn’t get much easier than shopping through Green B.E.A.N. It’s free to sign up for membership at greenbeandelivery.com, where purchasing local produce is made as simple as possible for time-pressed shoppers. Members select their weekly produce bin size, which ranges from $35 small bins to $49 large bins. Customers can either stick with the standard produce arrangement that comes in the bin or browse through an array of organic, all-natural, and conventional produce and grocery items to swap out or add. After that, all it takes is opening your door and restocking the fridge to enjoy the benefits.
Regardless of neighborhood or housing situation, Green B.E.A.N. is determined to make its way to hungry households everywhere. Customers aren’t the only folks benefiting from this convenient setup, however. Local farmers and artisans are now able to reach a fresh crop of customers through Green B.E.A.N., and the effects are positive for everyone involved.
“What we’re most proud of is that we’ve been able to see the companies that we’ve partnered with grow,” Ewer says. “Local farmers and artisans thrive from the direct support of the delivery service, and so it has a very positive impact; it allows them to reach a larger market and reach 10,000 customers if they want to.”
“B.E.A.N.” represents the four cornerstones of the company: Biodynamic, Education, Agriculture, and Nutrition. Ewer and Blessing bring their own passions to the dinner table in order to create results that support each of these values.
“My personal passion probably lies more on the agriculture side; try to support family farms and give them a support group,” Ewer explains. “And my wife, she has a master’s in nutrition, so she works more along the lines of people eating healthy, trying to build a company that provides healthy food for individuals and makes it a little bit more convenient to eat healthy.”
Blessing’s blog, Healthy Times, is linked to the company’s website, featuring recipes, news, and nutrition articles. Meanwhile, Ewer’s agricultural aspirations have led Green B.E.A.N. to launch and manage two of its own farms: one near Indianapolis and a new one just outside of Cincinnati called Feel Good Farm.
“We want people to support community-supported agriculture programs if that’s what’s right for them,” Ewer says. “Go to the farmer’s market if that’s what you’re into. Pick out the local foods or items out of your local grocery store. Support a co-op within your community, or support a company like ours.”
Visit greenbeandelivery.com for more information.